TNT Explodes With Rebrand From PrimalScream Music
Among PrimalScream Music’s latest efforts is a complete rebrand of network TNT (home to debuting series “Trust Me,” which centers around the ad biz). For that project, Dionne flew to New York City to meet up with Lucinda Williams’ band, Buick 6, during a cross-country tour. “We would write and rehearse the TNT songs in the green room at the venue,” Dionne recalled, “and then record the band on stage between sound check and their gig. So, it was a rare opportunity to get a live sound and there was an amazing energy on those recordings.” The TNT campaign also reunited PrimalScream with Troika Design Group, with whom they worked on the hugely successful Starz! rebrand.